When Sweaty Betty contacted me about #TheFitCrowd, they certainly got my curiosity. Then, a couple of weeks later when I got an invitation to attend an evening of fashion and fitness, they definitely got my attention.
Empowering women though fitness is Sweaty Betty’s primary aim, and since launching in 1998 there are no signs of this mission slowing down. Their latest stage in this is ‘The Fit Crowd‘ – a collective of likeminded women working together with SB to inspire new communities of fitness focused women. This was something that really appealed to me for two reasons:
- My absolute belief in cycling having a wonderful impact on your health and lifestyle
- Being inspired myself by other women to cycle and wanting to do the same via VCG
- Take a picture of yourself wearing your favourite fitness outfit
- Tweet the picture to @SweatyBetty_UK
- Hashtag it #TheFitCrowd