This week I visited Tracey Neuls in Shoreditch. As an East London girl, I cycle around Brick Lane a lot & often stop to window shop at the hanging display in her Redchurch Street store… so it was a pleasure to be invited to spend an afternoon trying on her stunning shoes, and have a preview of her exclusive shoe collaboration with Tokyobike for the London Design Festival 2013.
The limited edition cycle-friendly shoe has been created with everyday wear and comfort in mind. In the collection is the “Geek“, a TN shoe which originally found popularity amongst female cyclists and has been redesigned with cycling specific features. These include the signature half-moon stitching becoming a reflective ‘cat eye’ detail on the back for visibility.
The other style is “Fern“, an ankle boot with a heel-shape designed to sit right into the pedal and not slip. The reflective detailing on the back of this boot is a ribbon strip.
Both designs have a new integrated rubber sole created especially for cycling. Geek’s sole curves over the front of the shoe, protecting the leather from scuffing. With 1.5 cm of sturdy and very hard rubber at the base, Tracey and Tokyobike also aim to banish the annoyance of losing the top piece of your heel that usually wears down.
It’s fair to say I was more than taken with Fern… and can’t wait to start cycling around London in this rather stylish boot with a heel perfect for cycling. A full review will follow on VCG…