The aim of ‘Style The Cyclist’ immediately struck a chord with Vélo-City-Girl. As Kathryn King of Bikeminded explains:
“The competition aims to show that fashion and cycling can go hand-in-hand, with the latest trends from the catwalk looking just as good on two wheels”
‘Style The Cyclist’ is a brilliant chance for any fashionistas out there to style two very inspirational & successful Londoners. The two personalities who are to be styled in this competition are Sam Galsworth of the boutique Gin Distillery Sipsmith, and world renowned jewellery designer Carolina Bucci. All you need to do is create a Pinterest board for either one of the ‘Style The Cyclist’ personalities, selecting clothes and accessories from Harrods online boutique & create an outfit which you feel reflects their lifestyle and personality.
As the invitation suggests, the launch party was held in Ladurée and involved a very early start… 08:30am! The sheer excitement of the event was more than enough to keep me awake for my journey there. I admit to leaving the Pashley at home, opting for the Tube… but I did give a nod to cycle-chic with my Alex Monroe necklace…
Arriving at Harrods, I was greeted by the lovely staff of Ladurée and guided upstairs to the plush seating area, which was all ours for the morning.
Not only was it decked out with Pastries, Teas, and their exquisite Macarons, some of the items from the exclusive Paul Smith cycling collection & pop-up concept shop where on display…
Soon after, other guests arrived for the morning, including Fashion Blogger Kristin Knox and the ‘London Cycling Campaign’. Over a breakfast of Macarons, & Champagne, we got down to the
serious business of styling the cyclist All provided with iPads, we
started to create our own looks on Pinterest…
Using the specially selected clothing available from the Harrods website, it was fantastic amounts of fun creating my idea for cool cycle-style.
I love using Pinterest for VCG, so the look of concentration on my face should give you an idea of how into this I was!