From Detroit to Shoreditch – Shinola and #SlowRoll Spin Into Town…
Mixing cycling with my favourite time of the year is guaranteed gold, so my Christmas radar was cranked up to 11 last weekend when Spin London rolled back into town for its second SpinXmas edition… something which I wasn’t going to miss.
This year, the celebration of London’s urban cycling culture invited some like minded neighbours from across the Atlantic to join in the festivities. Detroit based Shinola and their bike designer Sky Yaeger, exhibited their city bikes and accessories at Spin for the first time, alongside Jason Hall, co-founder of Slow Roll Detroit. The two Motor City residents joined forces to host the very first #SlowRoll across London, with the route planned out by fellow cyclist and very good friend of VCG Jon Woodruff.
The pairing of the two was inspired: Shinola is reviving manufacturing in Detroit and aims to reinvigorate its history as an unshakable industrial leader. Their bicycle frames and flagship models the “Bixby” & “Runwell” are made in the US, and are all hand built and assembled in the city by local employees, giving back to both the people and Detroit itself. With rigorous attention to detail and using only the highest quality American components available, they are living up to their tag line “Where America is Made”.
We were kindly loaned two Bixby bicycles by Shinola for the ride… I gravitated to the cream and pink women’s model (I’d somehow managed to co-ordinate my outfit for the day with the rose gold accents and chrome mudguards without even knowing it) and The Boy was set to roll on the retro green and cream cruiser style model. In typical British fashion, the weather on Sunday unexpectedly started off as wet and soggy… but as soon as the rain finally sloped off, we were on our bikes and cycling out of Shoreditch!
Our leisurely paced ride from east to west came to an end at the Shinola store in Soho. Although a fun ride, it had gotten pretty cold in London so being greeted by the Shinola team with music, refreshments and hot food was perfect! It was great to have look around the store, chat with the team and check out the other goods they make and produce back in Detroit alongside their bicycles… including their stunning handmade watches which caught my eye!
My first impressions of the Bixby was other than it looking very stylish, it was a smooth and comfortable ride. I’m primarily a sit-up and beg kinda woman on a bike, and the positioning of this felt good. I’ll be keeping an eye on Shinola and their bicycles and perhaps at some point ride one again soon. As for the #SlowRoll, it was fantastic to meet Jason – what he and his fellow founders are doing back in Detroit and the bike culture there has me wanting to go visit and ride with them one day!
- Shinola, Slow Roll Detroit and Jon Woodruff for organising the day and hosting us
- Ian James (a.k.a ‘The Boy’) for his photography for this post.
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