From Blogging about cycle style to uploading my outfits and accessories on Instagram, it’s clear that combining fashion with technology is a love of mine. So, when I received an invitation from Westfield London to attend the digital focused ‘Future Fashion’ / ‘We Are Fashion’ Bloggers event on Monday, I was intrigued & simply had to go! The concept of ‘Future Fashion’ is a digital celebration of the launch of Spring/Summer 2012 across both Westfield London and Westfield Stratford City. Across five zones, shoppers will be able to create their own looks and styles from SS/2012 using interactive touch screens (which I got a preview of) Tweet Mirrors & social media photo booths and […]

 From an email I received from Horst A. Friedrichs back in May 2011 which lead to some amazing photo-shoots & meetings: fast forward to March 2012 and ‘Cycle Style’ the book has been published… with a rather familiar ‘Lady’ with a Pashley on the back cover. At the risk of sounding like a gushing mess, this is one of the best things to have happened to me! I was over the moon when Horst asked me to be a part of his project, but being the cover girl on the book has completely blown me away. The book is beautiful, with its varied mix of London Cyclists across 192 pages. Horst has done such an […]

So, the Team GB Olympic Kit has been revealed to the world, in a launch at the Tower of London. The buzz surrounding the collaboration between sports brand adidas and designing powerhouse Stella McCartney has been immense… but it seems there have been more cries of  “off with ‘er head!” at the Tower, drowning out any joyful reactions to the kit…  As pictures of it appeared on the official Facebook page from 11am this morning, the comments that began to flood in were initially of utter disapproval of the design. Ranging from the rather blunt “Really bad” to “the overall design is just rubbish”, there was one recurring theme throughout the comments on there and other social […]

You know what I’m like when it comes to bold accessories: you can never have too many in your life… so when the Marni at H&M collaboration was announced, I was more than interested to see if their jewellery range would live up to the true Marni standard. Those chunky bracelets, big statement necklaces, ribbons, wood, beads & acrylic magic… it was all there. The preview confirmed the capsule collection was gorgeous; and at a more affordable price, I had to have some of it. As I’ve been planning out my Spring Cycling wardrobe already (which consists of me spying random items I love and mixing them up with what I […]